CASAS BRANCAS

Casas Brancas acknowledges the importance of privacy, security, and data protection to its customers and to all data subjects who may have their personal information (as defined below) or other information processed through our systems. We make the greatest effort to provide proper protection for all operations and to apply the most consistent and rigorous policies and procedures.
This Privacy Policy informs you, the visitor to the website or data provider of any nature, of our privacy practices, and of the choices you can make regarding the collection and use of data concerning your information.
For the purposes of this Privacy Policy, Personal Data means any information that relates to an identified or identifiable natural person. Personal Data will have the nature of “Personal Data” provided that there is a possibility that you can be identified, directly or indirectly, by reference to one or more elements that are specific to your identity, like your name, an identification number, location data, or other identity-specific factors.

SCOPE

This Privacy Policy describes the treatment – which includes the collection or access, use, and storage – of your Personal Data by Casas Brancas Boutique Hotel & SPA.
By accepting this Privacy Policy, you declare and accept that Casas Brancas may process your Personal Data in accordance with the terms set out in this document.

THIRD PARTY
This privacy policy does not apply to third-party applications, products, services, websites, or social networking features that may be accessed through links provided for your convenience and information (“Third Party Applications”). Accessing these links will take you outside the virtual environment of Casas Brancas and may result in third parties obtaining or sharing information about you. Casas Brancas does not control, endorse, or provide any warranties about Third Party Applications or their privacy policies, which may differ from ours. Therefore, we recommend that you carefully read the privacy policies of any Third Party Application with which you interact before allowing the collection and use of your personal data.

PERSONAL DATA COLLECTED BY OUR WEBSITE

Casas Brancas collects your Personal Data when you access our website. When you contact us to request information and/or make reservations, you are asked to submit contact information, like name, email address, and phone number.
Each time you visit our website, we receive and record your browser logs on our servers, including the type and version of your computer or mobile device’s operating system, browser ID and language, IP address and target geographic areas, cookie and file data, date and time records, and the duration of visits to the platforms you accessed before visiting our website. We may link this data to the Personal Data you provide to us for the purposes described in this Privacy Policy.

PERSONAL DATA COLLECTED BY THIRD PARTIES

We may receive your Personal Data when you provide it to third parties while making reservations. Throughout the process, the third parties use their own means to collect the data concerning them and allow Casas Brancas to access this data, in order to carry out the bookings.
Third parties that collect data are legally required to obtain the respective consents and authorizations that you may give, freely and unambiguously, to process your Personal Data. Casas Brancas relies on the contents and scope of these consents for the proper processing of your Personal Data. We disclaim any responsibility resulting from any inadequacy of these consents with regard to Personal Data obtained by third parties.
Regarding Personal Data obtained through third parties, our commitment is limited, at first, to providing you with transparency in the way we access, store and use your Personal Data.
We do this to establish a trust relationship with you.

PERSONAL DATA COLLECTED DURING YOUR STAY

Casas Brancas strives for excellence in offering its services.
In order to provide an increasingly efficient and personalized service, we collect, store and use personal data of our guests during their stay, according to the characteristics, preferences, and history of each guest. It may be collected during your stay, for example, previous lodging history, preferences, dietary restrictions, allergies, among others.
Personal Data collected during the stay is used for the benefit of each guest in order to provide a personalized service. We understand that this information may be related to the privacy of guests and therefore is kept confidential and secure, accessible only by our team to better serve our guests.
When you check in as a guest, you understand and agree that your Personal Data may be collected during your stay. Since the personalization of the hotel service is a continuous process consolidated over time and through experiences with guests, the Personal Data collected will remain stored for an indefinite period of time. You may, under the terms of the applicable legislation and this Policy, use the rights you have in relation to the Personal Data, including the right to suppress it.

PERSONAL DATA COLLECTED TO ACCESS THE WI-FI NETWORK

In order to connect to the Wi-Fi Internet service at Casas Brancas, your personal data may be required to access the service and will only be used for this purpose.

PERSONAL DATA COLLECTED AUTOMATICALLY

Cookies are text files containing small amounts of data that are transferred to your device or, more precisely, to the browser you use when you visit a website. The entity that places the cookies on your browser can, then, read the information they contain, depending on the settings assigned to that browser. They are usually classified as “session cookies”, which do not remain on your device after you close your browser, or “persistent cookies”, which will usually remain on your device until you delete them or, alternatively, until they expire.
When you visit our website, we place information on your computer in the form of a cookie, so that you will automatically be identified the next time you visit our website. Cookies allow us, for example, to tailor our website to your interests. If you want Casas Brancas not to recognize your computer again, please set your web browser to delete cookies from your device, block all cookies, or warn you before cookies are saved. Please, note that some features may be lost after you request to delete a cookie.
We may also track IP addresses to manage our systems, report aggregate data, track the website, protecting our servers from hacks, and other uses described in this Privacy Policy.

HOW WE USE YOUR PERSONAL DATA

Casas Brancas uses your Personal Data to offer accommodation services, manage reservations, and ensure an exclusive experience during your stay.
We also use your information to enhance our relationship with you by personalizing our interaction with you. For example, we may use your Personal Data as follows:
– To conduct our normal business operations, such as verifying your identity, carrying out transactions and orders involving our products or services, managing your reservation, processing payments, and doing marketing research and analysis;
– For staff training and quality assurance purposes (which may include monitoring or logging calls to our customer service) and to improve our internal operations and the performance of our systems, products, and services, including innovation activities such as creating new products, resources, and services using research and development tools and incorporating data analysis activities;
– To enhance your experience with us by keeping accurate contact and log-in information, offering products, services, and resources that may be of interest to you, and inviting you to participate in surveys;
– To reply to your comments, questions, and complaints;
– To send you service-related information, such as confirmations, bills, technical notifications, updates, security alerts, and administrative and support messages;
– To inform you all about promotions, upcoming events, and news regarding our products and services;
– To link or match information about you with data we receive from third parties so that we can better understand your needs and provide you with an improved and customized service;
– To ensure the physical and personal property safety of our guests and employees;
– To meet legal and regulatory requirements, or to request, in accordance with applicable law, a court order, a subpoena, or any other lawful process;
– To enforce our terms and conditions, or to protect our business, partners, or customers;
– To prevent, investigate and stop fraudulent, unauthorized, or illegal activities;
We may transfer your Personal Data to third parties. With your consent, we may also combine your Personal Data with data we receive from third parties.

PERSONAL DATA SHARING AND TRANSFER

We do not share Personal Data with third parties unless you have previously agreed to it, or unless there is permission or an obligation based on law.
Casas Brancas may also share your Personal Data with: (i) credit rating and fraud prevention agencies; (ii) collection agencies (for debts owed to us); (iii) other third parties, including our business partners. If you choose to provide your Personal Data to these third parties, your Personal Data will be treated in line with their privacy policies, which may differ from our policies and practices.

ADVERTISING AND MARKETING

You agree that we may collect, process, and use your Personal Data for advertising or market research purposes and, in particular, to improve our services. We may collect, sort, and use your information (together with that of other Personal Data subjects) to improve our services and use it to uniquely offer you special opportunities, compatible with your characteristics and preferences.

CHILDREN’S PRIVACY

Casas Brancas only collects or processes the data of children with the proper authorization of their parents or guardians, and strictly to carry out the check-in and provide any necessary services during accommodation.

E-MAIL AND INSTANT MESSAGING COMMUNICATIONS

We will use your e-mail address and telephone number only for the purposes you have authorized. Casas Brancas will only send you promotional e-mails if you have agreed to receive them, or if we are legally authorized to do so.
If you have explicitly agreed to receive e-mail marketing or newsletters (for example, at the time you signed up or at a later log-in), then you have agreed to receive targeted communication at the e-mail address you have provided to us. Our communications may be issued either on a regular or irregular basis. You can unsubscribe from our communications at any time you wish at marketing@casasbrancas.com.br, or by using the link provided in the messages.

PERSONAL DATA SECURITY – PROTECTION OF YOUR PERSONAL DATA

Casas Brancas follows the usual procedures and standards of physical, electronic, and management security, including encryption and passwords to protect your Personal Data from unauthorized access and disclosure and to avoid annoying or unwanted communications (spam). It should be noted, though, that no company, including Casas Brancas, can completely eliminate the security risks associated with the processing of Personal Data.
The Personal Data we collect may be stored for as long as necessary for our lawful business purposes, including the purposes described in this Privacy Policy, or for a period of time specifically required or permitted by the applicable law or regulation.

YOUR RIGHTS

Casas Brancas respects your rights as a Personal Data owner and allows you to exercise them in accordance with applicable law.
Thus, you have the right to confirm the treatment of your Personal Data as well as to access the information you have provided to us or that we keep about you.
We strive to ensure that the processing of Personal Data complies with the law and respects the rights and interests of data subjects. If you notice that the personal data we hold about you is incomplete, inaccurate, or not up to date, you have the right to request its correction. Similarly, if you notice that we are processing unnecessary or excessive personal data or that the processing of such data is unlawful, you have the right to request the anonymization, blocking, or deletion of the personal data in question.
Moreover, you have the right to request information about the possibility of not giving consent and the consequences of this refusal. If you have previously given your consent, you have the right to revoke it and to request the deletion of the Personal Data whose processing had been authorized.
For the exercise of the above-mentioned rights, please send an e-mail to marketing@casasbrancas.com.br and your request will be analyzed by our Privacy and Personal Data Protection Officers at Casas Brancas. In some cases, your request might be denied for justified reasons, such as when the fulfillment of the request would lead to the disclosure of information concerning another holder of Personal Data, or in cases where we are legally prevented from disclosing such information, or if we are unable to comply with your request by virtue of a contract with a third party. In any case, in which we may refuse, you will be informed of the reasons for such refusal.

CHANGES AND UPDATES TO THE PRIVACY POLICY

We will update our Privacy Policy in line with advances in technology and our services. Each time we do so, we will post the new version, stating the date on which the revision was made. You can request the most recent version of our Privacy Policy if you need it. In any case, we recommend that you check this page regularly to be informed about the status of this Privacy Policy.

REVOCATION

While the treatment of your personal data is based, mostly, on your consent, you may revoke your consent at any time. However, in general, such revocation will only apply to the future use of your personal data. You may revoke your consent by sending an e-mail to Casas Brancas. Withdrawal of consent could result in certain services no longer being available to you or being subject to restrictions or limitations. Casas Brancas reserves the right to exercise its data activities on a lawful basis at any time.

CONTACT US

If you have any questions or concerns about this Privacy Policy, or about our Personal Data collection and use practices, or about a possible breach or violation of the confidentiality of Personal Data or privacy, please feel free to contact us at marketing@casasbrancas.com.br.